QCash Financial Wellness App helps your bank customers and credit union members achieve financial stability and resiliency through real-time behavior feedback, personalized learning, and one-on-one financial coaching.
17% of Americans are financially vulnerable. Many don’t have emergency funds to cover a $400 unexpected expense. An even larger portion of Americas need help becoming financially stable and resilient.
17% of American are financially vulnerable
55% of American are financially “coping”
81% of Americans experience some stress related to their finances
Data from U.S. Financial Health Pulse
In response, QCash Financial consulted with CFSI, Common Cents Lab and Currency Marketing to explore ways to help members truly achieve financial stability.
A Digital Financial Therapy Solution
The QCash Financial app was founded around principles of cognitive behavioral therapy and behavioral economics. It combines technical and financial competence with behavioral coaching and counseling.
This app supports members based on their actual behavior, meeting them where they are, rather than where we think they should be.
How it Works
→ Identify the member population to target.
→ Choose channels for distribution.
→ Members opt into the program.
→ Participating members…
- Set a financial goal
- Get real-time feedback and customized learning
- Get personal financial coaching to meet their goal
→ You can measure & quantify behavior change across your member base
Participating members not only improve their financial stability and resiliency–they are now able to take advantage of products previously beyond their reach.
What People are Saying
in engaging with a program like this.
the program immediately if it were available.
after meeting their first goal in the program.
“We are transporting cognitive behavioral technology known as digital health therapies from the medical field into financial services.”
BEN MORALES – CEO, QCASH FINANCIAL
Help your customers and members
develop their own financial resilience.
Interested in learning more about the QCash Financial App?
Please submit a request form and we will reach out within 1-2 days
to set up a convenient time.